Analyzing Managerial Decisions Eastman Kodak Essay

Analyzing Managerial Decisions: Eastman Kodak 1) What factors motivated Kodak to change its organizational architecture? When Kodak began making changes to its organizational architecture in 1984, its current architecture did not fit the business environment for the industry. The largest factor that motivated Kodak to make this change was increased competition and decreased market share. Until the early 1980’s, Kodak owned the film production market with very little competition. This suddenly changed when Fuji Corporation and many other generic store brands began producing high quality film as well (Brickley, 2009, p. 358). Another factor in this change was technology advancements. As technology rapidly expanded in the 1980’s, other†¦show more content†¦359). The change was also a mistake and did not have the affect the company thought it would. Employees simply were not motivated by the firm’s new performance evaluation system. 3) What might it have done differently? When making changes to its organizational architecture, Kodak should have designed it with following characteristics in mind: 1) assignment of decision rights, 2) methods of rewarding individuals, and 3) structure of systems to evaluate the performance of both individuals and business units (Brickley, 2009, p. 341). When changing organizational architecture, it is very important to keep in mind that the three components of organizational architecture are interdependent and need to be coordinated (Brickley, 2009, p. 350-1). Simply stated, the company did not implement a rewards method and performance evaluation system (e.g., the MAPP) at the same time it began changing assignment of decision rights (e.g., restructuring into 17 new departments). When one component is changed, the other components should be changed too. Holding employees accountable while simultaneously implementing a decentralized decision making approach would have helped Kodak to improve the effectiveness of the chan ge in architecture. The company had a stranglehold on the industry and was set it its own companyShow MoreRelatedEssay on Eastman Kodak and Fujifilm1806 Words   |  8 PagesEastman Kodak and Fujifilm History of Kodak Eastman Kodak is one of the oldest companies in the world, being founded way back in 1888. It was founded in New York and is still headquarter there. Over the course of the last century and more, this company has been a leader in developing new technology in photographic film. It helped to lead the revolution toward new, innovative cameras and film technology during the 1960s and 1970s. 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